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Making Of Spot Monticello

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By on Audiovisual, Cine, Televisión, Video

Hace unos pocos días vi por televisión un nuevo spot del casino Monticello. Me llamó la atención la factura técnica y por eso, investigando un poco más, hoy les dejo el Making Of que siempre viene bien para aprender novedades.

Si no tienes idea de cuál es el comercial al que me refiero, sigue leyendo y ponlo a cargar mientras lees más detalles, todo después del salto.

Spot Lanzamiento Casino Monticello. [play & pause para cargar]

  • En cuanto a, cómo lo hicieron, se mencionan los siguientes detalles:

La realización corresponde a una co-producción,  Chile – Argentina, la que se llevó a cabo en 5 jornadas de filmación divididas en dos etapas; 4 jornadas la primera  y 1 jornada en la segunda, con casi  tres semanas de distancia entre una y otra, mientras se esperaba el término de la construcción del Paseo.

Estas semanas  fueron aprovechadas para comenzar  la post producción de la primera etapa, que fue realizada en Buenos Aires.

El efecto especial de alta complejidad se logró en vivo filmando en 35mm con grips especiales como  Steady cam, Motion Control y Grúas con cabezal Hot Head,   además de apoyo de arneses especiales, vestuario y peinados para los efectos de “frezze”.

Fueron necesarios varios días de ensayo y planificación para lograr filmar las situaciones  además de la  coordinación de 200 personas en escena en algunos casos.

La post producción se realizo en HD de alta resolución,  a 2K para obtener copias de cine, en donde también se estrenara el comercial.

A continuación el video del Making Of…

¿Y ustedes ya lo vieron?, ¿qué les pareció el Spot?

Salu2

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Comunicador Audiovisual. Docente algunas veces por semana. Donante de órganos y fundador de esta humilde comunidad. Las cosas personales las publico en www.bassofia.com

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13 comentarios

  1. DIOS TEKKEN on

    No se podía hacer con fotos estáticas, con capas?, no se, tanta producción…para eso?, a mi ni me llamo mucho la atención , me imagino a alguien que no sea editor le queda mas un reclame de MR MUSCULO

    Reply
  4. vermin on

    Exelente comercial, en verdad que todos nos equivocamos pensando que eran un millon de camaras de fotos y resulto ser mucho mas facil de lo que todos pensabamos.

    Reply
  10. joplaza on

    ase unos días vi el spot me pareció bastante bueno, me quede pegado viéndolo, es una técnica que por lo menos a mi me llama mucho la atención. No me había percatado que lo colocaste de entrada en el blog.
    Es del mismo estilo que realizaron para la promoción de los televisores philips de 21:9, aunque por supuesto con mucha mayor complejidad esta aquí les dejo el sitio web donde pueden ver el video:

    http://www.cinema.philips.com/?ls=es_es

    Cuando se reproduce el video, hay una línea de tiempo que corre, en esta hay 3 franjas horizontales, presionen en ella y podrán ver making of de esa escena en español

    saludos

    Reply
  11. german on

    espectacular, de primera pense que eran fotos con efecto 3d de after ,pero cuando vi que la camara le daba la vuelta a los personajes quede mal.
    xD

    saludos

    Reply
  12. CRISTIAN O. on

    genial gran trabajo, pense que usaban la tecnica bullet The Matrix, pero esta esta excelente y todo bien cordinado parace que todo estubiera congelado, lo sorprendente es que esta filmada en tiempo real, wow.

    me gusto.

    Reply

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